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Transforming luxury : global l...
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Showing
21
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21
A
brand
culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
22
The market for
luxury
brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith
;
Li, Chen
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
Saved in:
23
What women want : creation of a
luxury
brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
24
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
25
Exclusivity : the future of
luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
26
Beyond rarity: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
27
Luxury
branding
: the industry, trends, and future conceptualisations
Seo, Yuri
;
Buchanan-Oliver, Margo
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10010508356
Saved in:
28
Luxury
brand
markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
29
Is it love or just like? : Generation Z's
brand
relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
30
The chopsticks debacle : how
brand
hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
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