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Investigating the impact of online brand communities on online customer engagement and brand loyalty

Gupta, Rajeev; Kumar, Vikas; Kaushik, Arun Kumar; … - In: Journal of global marketing 36 (2023) 4, pp. 319-338

Persistent link: https://www.econbiz.de/10014390288

Enhancing customer relationships with retail service brands : the role of customer engagement

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193

Persistent link: https://www.econbiz.de/10011565134

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Measuring the influence of social commerce dimensions on Iranian customer brand loyalty

Sarhangi, Nima Hassanzadeh; Nezafati, Navid; Zomorodi, … - In: International journal of electronic business : IJEB 18 (2023) 2, pp. 165-193

Persistent link: https://www.econbiz.de/10014309235

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304087

Consumer brand loyalty in the Chilean wine industry

Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460

Persistent link: https://www.econbiz.de/10011432296

Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships

Veloutsou, Cleopatra - In: The journal of consumer marketing 32 (2015) 6, pp. 405-421

Persistent link: https://www.econbiz.de/10011485778

Brand loyalty among Norwegian car owners

Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264

Persistent link: https://www.econbiz.de/10011528702

Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142