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Clarifying the relationship between involvement variables and advertising effectiveness among young people
Te'eni-Harari, Tali - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
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Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer; Cian, Luca - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde; Cauberghe, Veroline; Pelsmacker, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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Effectiveness of advertising formats in television
Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
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Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? : an Australian perspective
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Australasian marketing journal 23 (2015) 3, pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022
Persistent link: https://www.econbiz.de/10013167356
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Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot; De Jans, Steffi; Veirman, Marijke de - In: International journal of advertising : the review of … 40 (2021) 3, pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
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Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen; Tse, Caleb H. - In: International journal of advertising : the review of … 40 (2021) 4, pp. 602-628
Persistent link: https://www.econbiz.de/10012586684