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Advertising implications and d...
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Werbung
11,378
Advertising
11,351
Consumer behaviour
4,698
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4,417
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3,906
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3,854
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3,598
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3,216
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1,409
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966
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946
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726
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651
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629
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618
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consumers
544
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Kaiser, Harry M.
68
Eisend, Martin
49
Kind, Hans Jarle
40
Anderson, Simon P.
39
Pelsmacker, Patrick de
39
Taylor, Charles Raymond
38
Pepels, Werner
35
Dolnicar, Sara
33
Gierl, Heribert
33
Mueller, Barbara
30
Septianto, Felix
30
Dahlén, Micael
29
Rosengren, Sara
29
Bruhn, Manfred
28
Chan, Kara
28
Nilssen, Tore
28
Sørgard, Lars
28
Wilbur, Kenneth C.
28
Okazaki, Shintaro
27
Saffer, Henry
27
Caliendo, Marco
26
Pflaum, Dieter
26
Diehl, Sandra
25
Nickel, Volker
25
Zaccour, Georges
25
Sethi, Suresh
24
Stafford, Marla Royne
24
Bergemann, Dirk
23
Dibb, Sally
23
Esch, Franz-Rudolf
23
Yoon, Sukki
23
Huh, Jisu
22
Peitz, Martin
22
Phau, Ian
22
Ford, John B.
21
Jullien, Bruno
21
Kinnucan, Henry W.
21
Kritikos, Alexander
20
Schweiger, Günter
20
Walker, Ian
20
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National Bureau of Economic Research
94
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
69
Springer Fachmedien Wiesbaden
48
C.E.P.R. Discussion Papers
37
Institute for the Study of Labor (IZA)
26
eSocialSciences
26
Université Paris-Dauphine (Paris IX)
24
Agricultural and Applied Economics Association - AAEA
23
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
21
EconWPA
19
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
19
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
18
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
16
International Monetary Fund (IMF)
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Department of Agricultural and Resource Economics, University of California-Berkeley
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Zentralausschuss der Werbewirtschaft
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CESifo
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European Association of Agricultural Economists - EAAE
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European Society for Opinion and Marketing Research
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Axel-Springer-Verlag
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Economic Research Service, Department of Agriculture
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NET Institute
9
Tilburg University, Center for Economic Research
9
Center for Tobacco Control Research and Education, UC San Francisco
8
Department of Economics, University of Warwick
8
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
8
Forschungsbasierte Infrastruktureinrichtung "Sozio-oekonomisches Panel (SOEP)", DIW Berlin (Deutsches Institut für Wirtschaftsforschung)
8
Institute of Social and Economic Research (ISER), Osaka University
8
Nordic Council of Ministers
8
Department of Economics, Oxford University
7
Federal Reserve Bank of Chicago
7
Norges Handelshøyskole (NHH)
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Økonomisk institutt, Universitetet i Oslo
7
American Marketing Association
6
Centre for Industrial Economics (CIE), Økonomisk Institut
6
Department of Agricultural and Resource Economics, University of Connecticut
6
Edward Elgar Publishing
6
Federal Reserve Board (Board of Governors of the Federal Reserve System)
6
Florida Department of Citrus
6
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European Journal of Marketing
306
Journal of Consumer Marketing
299
Journal of advertising research
221
International journal of advertising : the review of marketing communications
217
Journal of business research : JBR
211
International journal of advertising : the quarterly review of marketing communications
190
Journal of advertising
190
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
157
Marketing Intelligence & Planning
120
Young Consumers
117
Journal of Product & Brand Management
108
Journal of retailing and consumer services
106
SpringerLink / Bücher
104
International Marketing Review
100
Journal of Services Marketing
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
NBER working paper series
94
Journal of promotion management : JPM
90
European journal of marketing : EJM
86
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Strategic Direction
85
European journal of operational research : EJOR
82
IZA Discussion Papers
82
Working paper / National Bureau of Economic Research, Inc.
82
Marketing Science
78
Journal of historical research in marketing
75
NBER Working Paper
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of promotion management : innovations in planning and applied research
68
Psychology & marketing
68
CESifo working papers
65
International journal of industrial organization
64
MPRA Paper
63
International Journal of Bank Marketing
62
International journal of internet marketing and advertising : IJIMA
62
Journal of Managerial Psychology
56
International journal of consumer studies
55
Journal of marketing research : JMR
53
Asia Pacific Journal of Marketing and Logistics
52
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ECONIS (ZBW)
16,375
Other ZBW resources
2,274
RePEc
1,955
USB Cologne (EcoSocSci)
1,552
EconStor
446
BASE
194
USB Cologne (business full texts)
58
ArchiDok
40
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Showing
41
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date (oldest first)
41
Clarifying the relationship between involvement variables and
advertising
effectiveness among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
42
Show me the product, show me the model : effect of picture type on attitudes toward
advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
43
Regulatory congruence effects in two-sided
advertising
: the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
44
Effectiveness of
advertising
formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
45
Does sexual-stimuli intensity and sexual self-schema influence female
consumers
' reactions toward sexualised
advertising
? : an Australian perspective
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 188-195
Persistent link: https://www.econbiz.de/10011383299
Saved in:
46
Green marketing messages and
consumers
' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
47
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
48
Why are communal advertisements more effective than agentic ones? : the role of the self-congruity effect
Hryniewicz, Konrad
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 38-61
Persistent link: https://www.econbiz.de/10013041199
Saved in:
49
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Hudders, Liselot
;
De Jans, Steffi
;
Veirman, Marijke de
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 327-375
Persistent link: https://www.econbiz.de/10012586665
Saved in:
50
Which model looks most like me? : explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories
Lou, Chen
;
Tse, Caleb H.
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 602-628
Persistent link: https://www.econbiz.de/10012586684
Saved in:
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