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Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara; Septianto, Felix; Thaichon, Park; Chiew, … - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
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The moderating role of shopping trip type in store satisfaction formation
Hunneman, Auke; Verhoef, Peter C.; Sloot, Laurens M. - In: Journal of business research : JBR 78 (2017), pp. 133-142
Persistent link: https://www.econbiz.de/10011736263
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Role of user-created programs in online game consumer behavior
Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
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Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
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The facets of consumer-based food label equity : measurement, structure and managerial relevance
Coderre, François; Sirieix, Lucie; Valette-Florence, Pierre - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169642
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Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa; Lim, Xin-Jean; Hiram Ting; Liu, Yide; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
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Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara; Barari, Mojtaba; Moudrý, Dann Vit; Quach, Ken - In: Journal of retailing and consumer services 65 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
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The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
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More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484