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Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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The influence of augmented reality on e-commerce : a case study on fashion and beauty products
Gabriel, Adelya; Ajriya, Alina Dhifan; Fahmi, Cut Zahra … - In: Cogent business & management 10 (2023) 2, pp. 1-20
implementing AR on beauty and fashion products on the intention to continue using AR and shopping in e-commerce. The design of this …
Persistent link: https://www.econbiz.de/10014504942
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Which content types increase participation in fashion social platforms?
Ko, Eunju; Chun, Eunha; Song, Sangah; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10010408104
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Measures of perceived sustainability
Kim, Juran; Taylor, Charles Robert; Kim, Kyung Hoon; … - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 182-193
Persistent link: https://www.econbiz.de/10011302912
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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Role of user-created programs in online game consumer behavior
Kim, Sang Jin; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of global scholars of marketing science : … 26 (2016) 3, pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
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Diffusion of moral behavior on a collaborative consumption platform : dual mechanisms of deindividuation and self-presentation
Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 167-185
Persistent link: https://www.econbiz.de/10014251310
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The effect of B2B service experience on repurchase intention : focus on roles of organizational agility and customer knowledge sharing
Jang, Seochul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 645-659
Persistent link: https://www.econbiz.de/10013415464
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An exploratory study on the perceived agility by consumers in luxury brand omni-channel
Son, Sang-Chul; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 33 (2023) 1, pp. 154-166
Persistent link: https://www.econbiz.de/10013541974