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Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah; Aurier, Philippe; Sere de Lanauze, Gilles - In: Journal of retailing and consumer services 47 (2019), pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
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A higher-order model of consumer brand engagement and its impact on loyalty intentions
Dwivedi, Abhishek - In: Journal of retailing and consumer services 24 (2015), pp. 100-109
Persistent link: https://www.econbiz.de/10010528599
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The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052