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For a few cents more : why supersize unhealthy food?
Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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Pricing digital content product lines : a model and application for the National Academies Press
Kannan, P. K.; Pope, Barbara Kline; Jain, Sanjay - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 620-636
Persistent link: https://www.econbiz.de/10003884910
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Pricing, frills, and customer ratings
Kuksov, Dmitri; Xie, Ying - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 925-943
Persistent link: https://www.econbiz.de/10008736164
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Competing for low-end markets
Amaldoss, Wilfred; Shin, Woochoel - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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Marketing self-improvement programs for self-signaling consumers
Schaefer, Richard; Rao, Raghunath Singh; Mahajan, Vijay - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 912-929
Persistent link: https://www.econbiz.de/10011966223
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
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An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10011372806