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Familienunternehmen als Katego...
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Brand management
14,936
Markenführung
14,495
Family business
8,384
Familienunternehmen
8,244
Consumer behaviour
7,348
Konsumentenverhalten
7,297
Competitive advantage
6,901
Brand image
6,697
Markenimage
6,683
Wettbewerbsvorteil
6,154
Brand
4,919
Markenartikel
4,915
Unternehmenserfolg
2,785
Firm performance
2,768
Relationship marketing
2,622
Beziehungsmarketing
2,603
Social Web
1,751
Social web
1,750
Strategisches Management
1,726
Strategic management
1,690
Innovation
1,616
Marketing management
1,558
Marketingmanagement
1,552
Online-Marketing
1,552
Internet marketing
1,551
USA
1,535
Corporate Governance
1,525
Corporate governance
1,522
United States
1,488
Landwirtschaftlicher Familienbetrieb
1,420
Family farm
1,403
KMU
1,358
SME
1,357
Eigentümerstruktur
1,173
Ownership structure
1,162
Entrepreneurship
1,103
Werbewirkung
1,030
Resource-based view
1,029
Advertising effects
1,026
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1,025
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5,758
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40
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1
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822
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551
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514
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368
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330
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202
Conference paper
197
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197
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153
conceptual-paper
142
review-article
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115
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case-report
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79
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De Massis, Alfredo
119
Chrisman, James J.
83
Kellermanns, Franz W.
81
Melewar, T. C.
75
Calabrò, Andrea
68
Chirico, Francesco
67
Sharma, Pramodita
66
Keller, Kevin Lane
60
Nordqvist, Mattias
58
Block, Jörn
57
Miller, Danny
54
Eddleston, Kimberly A.
53
Memili, Esra
50
Kammerlander, Nadine
49
Balmer, John M. T.
48
Morck, Randall
47
Ramadani, Veland
47
Chua, Jess H.
46
Kraus, Sascha
46
De Chernatony, Leslie
45
Basco, Rodrigo
43
Vrontis, Demetris
43
Madhani, Pankaj M.
41
Gomez-Mejia, Luis R.
39
Amore, Mario Daniele
38
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Craig, Justin B.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
36
Kotlar, Josip
36
Zellweger, Thomas
36
Le Breton-Miller, Isabelle
35
Ratten, Vanessa
35
Ward, John L.
35
Discua Cruz, Allan
34
Voordeckers, Wim
34
Wright, Mike
34
Campopiano, Giovanna
33
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National Bureau of Economic Research
57
KMU Forschung Austria - Austrian Institute for SME Research
34
Springer Fachmedien Wiesbaden
31
Edward Elgar Publishing
28
Information Resources Management Association
19
IGI Global
17
Springer International Publishing
17
OECD
13
International Monetary Fund (IMF)
9
NetLibrary, Inc
8
Südafrikanische Union / Department of Agriculture
7
Europäische Kommission / Gemeinsame Forschungsstelle
6
IESE Business School, Universidad de Navarra
6
RWTH Aachen
6
Sonderforschungsbereich Ökonomisches Risiko <Berlin>
6
V & R unipress GmbH
6
Verlag Dr. Kovač
6
HEC Paris (École des Hautes Études Commerciales)
5
USA / Economic Research Service
5
World Bank
5
American Marketing Association
4
Center for Entrepreneurial and Financial Studies <München>
4
Erasmus Research Institute of Management
4
FAO
4
HAL
4
Biennial Conference on Entrepreneurship <12., 2017, Ahmedabad>
3
De Gruyter Oldenbourg
3
Entrepreneurship Development Institute of India
3
Global Step Project
3
Gottfried Wilhelm Leibniz Universität Hannover
3
Instytut Ekonomiki Rolnictwa i Gospodarki Żywnościowej
3
Kogan Page Ltd. <London>
3
Leuphana Universität Lüneburg
3
Margraf Publishers und Morra Musik Verlagsges. mbH
3
Stiftung Familienunternehmen
3
Taylor and Francis.
3
eSocialSciences
3
Bangladesh Academy for Rural Development <Kumillā>
2
Betriebswirtschaftliche Tage <10, 2000, Schwerin>
2
Chambre de commerce et d'industrie de Paris
2
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Published in...
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Journal of business research : JBR
869
The journal of brand management : an international journal
566
The journal of product & brand management
388
Journal of family business strategy
314
Journal of retailing and consumer services
296
Journal of family business management : JFBM
265
Family business review : journal of the Family Firm Institute
188
Strategic Direction
182
Industrial marketing management : the international journal for industrial and high-tech firms
172
SpringerLink / Bücher
159
Journal of strategic marketing
144
Entrepreneurship, theory and practice : ET & P
137
International journal of hospitality management
133
European journal of marketing : EJM
131
Journal of Product & Brand Management
126
Marketing intelligence & planning
120
Psychology & marketing
114
Journal of marketing communications
111
Asia Pacific journal of marketing and logistics
108
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Journal of the Academy of Marketing Science
103
International journal of entrepreneurship and small business
100
Cogent business & management
94
The IUP journal of brand management : IJBRM
92
Family business review : publ. on behalf of the Family Firm Institute
89
Business history
85
Journal of marketing
84
Strategic management journal
84
Journal of business ethics : JOBE
83
Springer eBook Collection
82
European journal of international management : EJIM
76
International journal of internet marketing and advertising : IJIMA
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Business horizons
75
International marketing review
75
Technological forecasting & social change : an international journal
74
Marketing letters : a journal of research in marketing
73
Journal of fashion marketing and management
72
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Source
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ECONIS (ZBW)
30,113
Other ZBW resources
1,489
USB Cologne (EcoSocSci)
482
EconStor
253
RePEc
116
BASE
44
ArchiDok
36
OLC EcoSci
30
USB Cologne (business full texts)
22
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Showing
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10
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date (newest first)
date (oldest first)
1
The family firm status as part of the brand : relevance and empirical evidence for a potential competitive advantage
Beck, Susanne
-
2016
Persistent link: https://www.econbiz.de/10011567389
Saved in:
2
The role of brand architecture and brand heritage for family-owned wineries : the case of Crete, Greece
Kladou, Stella
;
Psimouli, Maria
;
Kapareliotis, Ilias
- In:
International journal of entrepreneurship and small …
41
(
2020
)
3
,
pp. 309-330
Persistent link: https://www.econbiz.de/10012509829
Saved in:
3
Family firm brands, perceptions of doing good, and consumer happiness
Schellong, Margarete
;
Kraiczy, Nils
;
Malär, Lucia
; …
- In:
Entrepreneurship theory and practice : ET&P
43
(
2019
)
5
,
pp. 921-946
Persistent link: https://www.econbiz.de/10012113433
Saved in:
4
De Nuestra Familia a La Suya : Amelia Ceja bringing wine to the people
Bal, Anjali S.
;
Weidner, Kelly
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 17-24)
.
2019
Persistent link: https://www.econbiz.de/10012220531
Saved in:
5
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
6
Leveraging family-based brand identity to enhance firm competitiveness and performance in family businesses
Craig, Justin B.
;
Dibrell, Clay
;
Davis, Peter S.
- In:
Journal of small business management : JSBM ; a joint …
46
(
2008
)
3
,
pp. 351-371
Persistent link: https://www.econbiz.de/10003745213
Saved in:
7
Building a good solid family wine business : Casella Wines
Dufour, Yvon
;
Steane, Peter
- In:
International journal of wine business research : IJWBR
22
(
2010
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10003993844
Saved in:
8
When David met Victoria : forging a strong family brand
Parmentier, Marie-Agnès
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10009301920
Saved in:
9
Concealing or revealing the family? : corporate brand identity strategies in family firms
Micelotta, Evelyn R.
;
Raynard, Mia
- In:
Family business review : journal of the Family Firm …
24
(
2011
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009301923
Saved in:
10
Branding the family firm : an empirical exploration of the antecedents and consequences of family firm brand promotion
Binz Astrachan, Claudia
-
2014
Persistent link: https://www.econbiz.de/10011381943
Saved in:
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