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~person:"Han, Heesup"
~subject:"Brand"
~subject:"Markenführung"
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Brand
Markenführung
Consumer behaviour
118
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116
Customer satisfaction
56
Kundenzufriedenheit
55
Beziehungsmarketing
41
Relationship marketing
41
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Han, Heesup
Keller, Kevin Lane
41
Phau, Ian
39
Burmann, Christoph
37
Sattler, Henrik
36
Loureiro, Sandra Maria Correia
34
Melewar, T. C.
33
Esch, Franz-Rudolf
32
Ko, Eunju
32
De Chernatony, Leslie
31
Baumgarth, Carsten
30
Huber, Frank
30
Fournier, Susan
28
Dawes, John
27
Bauer, Hans H.
25
Sarkar, Abhigyan
24
Wiedmann, Klaus-Peter
23
Bang, Nguyen
22
Veloutsou, Cleopatra
22
Diamantopoulos, Adamantios
21
Khan, Imran
21
MacInnis, Deborah J.
21
Rahman, Zillur
21
Romaniuk, Jenni
21
Bronnenberg, Bart J.
20
Bruhn, Manfred
20
Guzman, Francisco
20
Hollebeek, Linda D.
20
Japutra, Arnold
19
Steenkamp, Jan-Benedict E. M.
19
Fetscherin, Marc
18
Park, C. Whan
18
Sarkar, Juhi Gahlot
18
Sharp, Byron
18
Christodoulides, George
17
Dubé, Jean-Pierre
17
Franses, Philip Hans
17
Sung, Yongjun
17
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17
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16
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Journal of travel and tourism marketing
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
23
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1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
3
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
4
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
5
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
6
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
7
The psychology of vacationers' hotel
brand
choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
9
Food delivery application quality in customer
brand
loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
10
Examining strategies for maximizing and utilizing
brand
prestige in the luxury cruise industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 244-259
Persistent link: https://www.econbiz.de/10010227012
Saved in:
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