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Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
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Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015
Persistent link: https://www.econbiz.de/10011283756
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Co-branding internationally : Everyone wins?
Ueltschy, Linda C.; Laroche, Michel - In: The journal of applied business research 20 (2004) 3, pp. 91-102
Persistent link: https://www.econbiz.de/10002238109
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Constitutive marketing : towards understanding brand community formation
Kilambi, Ana; Laroche, Michel; Richard, Marie-Odile - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
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Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J. - In: Journal of economic psychology : research in economic … 6 (1985) 3, pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189