//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The influence of emotions on g...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Customer satisfaction
15,267
Arbeitsgruppe
14,313
Team
14,055
Kundenzufriedenheit
13,681
Theorie
12,832
Theory
12,615
Relationship marketing
11,655
Beziehungsmarketing
11,584
Satisfaction
10,884
Emotion
10,557
Zufriedenheit
9,683
Service quality
8,231
Dienstleistungsqualität
7,971
Brand management
7,907
Markenführung
7,856
USA
7,538
Deutschland
7,488
United States
7,236
Germany
7,119
Markenimage
6,888
Professional sports
6,717
Profisport
6,709
Online-Handel
5,668
Online retailing
5,655
Social Web
5,479
Social web
5,477
Experiment
5,387
Online-Marketing
4,658
Internet marketing
4,649
Lebensqualität
4,445
Quality of life
4,421
Soziale Gruppe
4,409
Social group
4,402
Einzelhandel
4,354
Brand
4,324
Retail trade
4,311
Markenartikel
4,309
more ...
less ...
Online availability
All
Undetermined
3,670
Free
1,058
Type of publication
All
Article
6,048
Book / Working Paper
878
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,682
Aufsatz in Zeitschrift
5,682
Aufsatz im Buch
274
Book section
274
Graue Literatur
113
Non-commercial literature
113
Hochschulschrift
101
Arbeitspapier
83
Working Paper
83
Thesis
74
research-article
58
Conference paper
53
Konferenzbeitrag
53
Reprint
36
Case study
27
Fallstudie
27
Collection of articles of several authors
20
Sammelwerk
20
Aufsatzsammlung
11
Collection of articles written by one author
7
Sammlung
7
conceptual-paper
6
Lehrbuch
5
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
review-article
4
Textbook
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
review
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
more ...
less ...
Language
All
English
6,723
German
201
Italian
3
French
2
Polish
2
Undetermined
1
Author
All
Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
21
Usman, Osly
21
Bang, Nguyen
19
Melewar, T. C.
19
Burmann, Christoph
18
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Sreejesh, S.
15
Sarkar, Juhi Gahlot
14
Bauer, Hans H.
13
Fetscherin, Marc
13
Huber, Frank
13
Khamitov, Mansur
13
Paul, Justin
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Gil Saura, Irene
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
MacInnis, Deborah J.
12
Park, Jungkun
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Dawes, John
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
8
Fachhochschule Reutlingen / European School of Business
2
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Universität Kassel
1
Verlag Dr. Kovač
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
374
The journal of product & brand management
246
The journal of brand management : an international journal
226
Journal of retailing and consumer services
224
Psychology & marketing
105
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
64
The journal of consumer marketing
59
Marketing intelligence & planning
56
International marketing review
54
Journal of strategic marketing
54
Journal of global marketing
52
Marketing letters : a journal of research in marketing
51
Cogent business & management
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of travel and tourism marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
45
Journal of the Academy of Marketing Science
45
Journal of promotion management : innovations in planning and applied research
44
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of marketing management : MM
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Tourism management : research, policies, practice
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
6,856
Other ZBW resources
72
RePEc
1
Showing
1
-
10
of
6,929
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
2
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
3
Exploring the relationship between
team
(as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
4
Are they wearing their pride on their sleeve? : examining the impact of
team
and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
5
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
6
Investigating the role of fan club membership on perceptions of
team
brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
7
Building
team
brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
8
Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan
;
Yoon, Yeujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
Saved in:
9
Sport
team
personality : it's not all about winning!
Stadler Blank, Ashley
;
Koenigstorfer, Joerg
; …
- In:
Sport management review
21
(
2018
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011866637
Saved in:
10
Brand image transfer from
team
to sponsor : how effective is it to sponsor a football
team
with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->