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Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim; Richard, Marie-Odile; Laroche, Michel - In: Journal of business research : JBR 64 (2011) 9, pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
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What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Xu, Lu - In: International journal of consumer studies 46 (2022) 4, pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
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Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa; Laroche, Michel - 2009
Persistent link: https://www.econbiz.de/10003785576
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Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel; Park, Seong-yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10009755393