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~subject:"Internationales Marketing"
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Globalization, national identi...
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Internationales Marketing
Consumer behaviour
70
Konsumentenverhalten
70
Globalization
25
Cultural identity
24
Kulturelle Identität
24
Globalisierung
21
International marketing
19
Welt
18
World
18
China
14
Online retailing
13
Online-Handel
13
Ethnic group
12
Ethnische Gruppe
12
Canada
11
Brand management
10
Culture
10
Kanada
10
Markenführung
10
Dienstleistungsqualität
8
Materialism
8
Service quality
8
Social integration
8
Soziale Integration
8
Website
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Marketing management
7
Marketingmanagement
7
National culture
7
Nationalkultur
7
USA
7
United States
7
Cosmopolitanism
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
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English
19
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Laroche, Michel
12
Cleveland, Mark
8
Teng, Lefa
3
Bartikowski, Boris
2
Papadopoulos, Nicolas G.
2
Richard, Marie-Odile
2
Cadogan, John
1
Davies, Mark A. P.
1
Gregory, Gary
1
Javalgi, Rajshekhar G.
1
Ko, Eunjo
1
Laroche, Michael
1
Li, Rong
1
Mazaheri, Ebrahim
1
McCutcheon, Georgia
1
Mikhailitchenko, Andrey
1
Mikhailitchenko, Galina
1
Palihawadana, Dayananda
1
Park, Seong-yeon
1
Prince, Melvin
1
Verlegh, Peeter
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Winit, Warat
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Xu, Lu
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Journal of business research : JBR
12
International marketing review
3
Cross-cultural and critical perspectives on brands
1
International Marketing Review Ser.
1
International journal of consumer studies
1
Journal of international marketing
1
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ECONIS (ZBW)
19
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1
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
2
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
3
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
4
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
5
Special issue: Impact of culture on marketing strategy
Laroche, Michel
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003887508
Saved in:
6
Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey
;
Javalgi, Rajshekhar G.
; …
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 931-938
Persistent link: https://www.econbiz.de/10003887557
Saved in:
7
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
8
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
9
Special section: Recent advances in globalization, culture and marketing strategy
Laroche, Michel
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-1059
Persistent link: https://www.econbiz.de/10009755398
Saved in:
10
Online consumer behavior : comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-965
Persistent link: https://www.econbiz.de/10009241417
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