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Konsumentenverhalten
Strategische Allianz
5,765
Strategic alliance
5,191
Sportmarketing
2,035
Sports marketing
2,019
Sportorganisation
1,813
Sport organization
1,783
Profisport
1,684
Professional sports
1,682
Sport
1,164
Sports
1,097
Unternehmenskooperation
1,066
Fußball
995
Football
989
Inter-firm cooperation
963
Theorie
911
Theory
905
Deutschland
886
USA
841
Germany
831
United States
813
Consumer behaviour
777
Unternehmensnetzwerk
746
Business network
741
Welt
640
World
630
Rundfunksender
622
Broadcasting industry
616
Sportveranstaltung
536
Sport event
522
Innovation
496
Forschungskooperation
479
Research collaboration
477
Sponsoring
465
Brand management
459
Markenführung
459
Sponsorship
459
Unternehmenserfolg
445
Firm performance
444
Innovationsmanagement
403
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Online availability
All
Undetermined
431
Free
75
Type of publication
All
Article
714
Book / Working Paper
64
Type of publication (narrower categories)
All
Article in journal
687
Aufsatz in Zeitschrift
687
Aufsatz im Buch
26
Book section
26
Graue Literatur
15
Non-commercial literature
15
Arbeitspapier
10
Working Paper
10
Hochschulschrift
8
Thesis
7
Conference paper
6
Konferenzbeitrag
6
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Collection of articles written by one author
1
Sammlung
1
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Language
All
English
761
German
17
Author
All
Funk, Daniel C.
19
McDonald, Heath
19
Kunkel, Thilo
18
Ko, Yong Jae
17
Biscaia, Rui
14
Drayer, Joris
14
Kim, Yu Kyoum
13
Dwyer, Brendan
12
Heere, Bob
12
Kwak, Dae Hee
12
Doyle, Jason P.
11
Shapiro, Stephen L.
11
Uhrich, Sebastian
11
Byon, Kevin K.
9
Greenwell, T. Christopher
9
Asada, Akira
8
Delia, Elizabeth B.
8
James, Jeffrey D.
8
Katz, Matthew
8
Schreyer, Dominik
8
Ballouli, Khalid
7
Breuer, Christoph
7
Karg, Adam
7
Koronios, Konstantinos
7
Lock, Daniel
7
Pedersen, Paul M.
7
Shuv-Ami, Avichai
7
Wann, Daniel L.
7
Ahn, Taesoo
6
Bennett, Gregg
6
Cho, Heetae
6
Grohs, Reinhard
6
Havard, Cody T.
6
Inoue, Yuhei
6
Jang, Wonseok
6
Lee, Joon Sung
6
Theodorakis, Nicholas D.
6
Torgler, Benno
6
Yoshida, Masayuki
6
Chang, Yonghwan
5
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Institution
All
Center of Market Oriented Product and Production Management
1
FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
1
IGI Global
1
NMP-Verlag
1
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
82
International journal of sports marketing & sponsorship
71
Sport marketing quarterly : preferred journal of the Sport Marketing Association
70
International journal of sport management and marketing : IJSMM
63
European Sport management quarterly : ESMQ
58
Sport management review
57
Journal of business research : JBR
25
Journal of sports economics
13
Sport, Business and Management : an international journal ; SBM
13
European journal of marketing : EJM
8
International journal of sport finance
8
The journal of brand management : an international journal
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
5
Services marketing quarterly
5
The service industries journal
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
The journal of product & brand management
4
Applied economics letters
3
International journal of business and globalisation : IJBG
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of travel and tourism marketing
3
Organizations and markets in emerging economies
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
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Source
All
ECONIS (ZBW)
777
OLC EcoSci
1
Showing
1
-
10
of
778
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
2
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
3
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
4
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
5
Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques
;
Guedes, Francisco …
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
Saved in:
6
The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Dwyer, Brendan
;
Mudrick, Michael
;
Greenhalgh, Gregory P.
; …
- In:
Sport management review
18
(
2015
)
4
,
pp. 570-582
Persistent link: https://www.econbiz.de/10011411128
Saved in:
7
Motives of sport spectators in China : a case study of the Chinese Super League
Wang, Chengcheng
;
Matsouka, Hirotaka
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 57-74
Persistent link: https://www.econbiz.de/10011503991
Saved in:
8
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
9
Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian
;
Wann, Daniel L.
;
Zapalac, Ryan K.
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
Saved in:
10
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
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