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Internal marketing : scale dev...
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Markenführung
Personalmarketing
1,349
HR marketing
1,348
Deutschland
433
Germany
423
Personalbeschaffung
393
Recruitment
371
Validation
340
Corporate reputation
291
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291
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274
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273
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233
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232
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confirmatory factor analysis
213
validation
191
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181
exploratory factor analysis
170
Employee retention
169
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169
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152
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152
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145
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114
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113
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108
internal marketing
108
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106
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105
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99
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Burmann, Christoph
10
Piehler, Rico
4
Rampl, Linn Viktoria
4
Trost, Armin
4
Jentschke, Mirjam
3
Mosley, Richard
3
Näppä, Anna
3
Petkovic, Mladen
3
Saini, Gordhan K.
3
Zeplin, Sabrina
3
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2
Al-Homaidi, Eissa A.
2
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2
Almugari, Fatehi
2
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2
Bang, Nguyen
2
Batt, Verena
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2
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2
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2
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2
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2
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2
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2
Grace, Debra
2
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2
Heilmann, Pia
2
Holste, Jan Hauke
2
Kaur, Japneet
2
Kaur, Prabhjot
2
Kenning, Peter
2
Kucherov, Dmitry G.
2
König, Verena
2
Lisovskaia, Antonina Yu.
2
Maloney, Philip
2
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2
Melewar, T. C.
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Springer Fachmedien Wiesbaden
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1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Employer Branding : Arbeitgeber positionieren und präsentieren
14
SpringerLink / Bücher
11
The journal of brand management : an international journal
11
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
The journal of product & brand management
5
Gabler Research / Innovatives Markenmanagement
4
Innovatives Markenmanagement
4
Journal of business research : JBR
4
Business horizons
3
Employer branding for competitive advantage : models and implementation strategies
3
European journal of marketing : EJM
3
European management journal
3
Global business review
3
Human resource management
3
Journal of marketing management : MM
3
The IUP journal of brand management : IJBRM
3
African journal of business and economic research : AJBER
2
Basler Schriften zum Marketing
2
European research studies
2
Hochschulschriften zum Personalwesen
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research : IJBIR
2
International journal of contemporary hospitality management
2
Management dynamics in the knowledge economy
2
Research
2
Scandinavian journal of management
2
A handbook of management theories and models for office environments and services
1
AMS review : official publication of the Academy of Marketing Science
1
Administrative Sciences : open access journal
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific : journal of human resources
1
Asia-Pacific journal of business administration
1
Business & professional ethics journal
1
Business, economics, and law
1
Chinese Business Review
1
Chinese management studies
1
Contemporary themes in strategic people management : a case-based approach
1
Corporate communications : an international journal
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ECONIS (ZBW)
230
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1
The role of leadership in developing a strong employer brand
Jain, Sonali
- In:
International journal of business and globalisation : IJBG
26
(
2020
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012505672
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2
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
Saved in:
3
Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi
;
Khaled, Amgad S. D.
;
Bajaj, Parul
; …
- In:
International journal of business excellence : IJBEX
30
(
2023
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
Saved in:
4
The sway of sports shoe brand personality on brand loyalty considering gender as a moderator
Kumar, Satinder
;
Kumar, Anil
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 240-266
Persistent link: https://www.econbiz.de/10014312876
Saved in:
5
Exploring impact of selected marketing strategies on the brand differentiation
Almugari, Fatehi
;
Alabsy, Nabil Mohamed
;
Khaled, Amgad S.D.
- In:
International journal of business innovation and …
28
(
2022
)
3
,
pp. 296-318
Persistent link: https://www.econbiz.de/10013343609
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6
IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
Saved in:
7
Leadership marketing : an exploratory study
O'Keeffe, Alina
;
Ozuem, Wilson
;
Lancaster, Geoff
- In:
Journal of strategic marketing
24
(
2016
)
5
,
pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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8
Impact of brand equity dimensions on brand purchase intention of cutomers through social media networks
Ganapathi, R.
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010533376
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9
Antecedents of purchase intention : a study on fashion brands
Aiswarya, G.
;
Krishnan, Jayasree
- In:
International journal of applied management science : IJAMS
14
(
2022
)
2
,
pp. 171-182
Persistent link: https://www.econbiz.de/10013252832
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10
Testing marketing-mix effects on consumer ratings of Swadeshi brand : the case of Patanjali Ayurved
Saji, T. G.
- In:
International journal of Indian culture and business …
20
(
2020
)
4
,
pp. 550-567
Persistent link: https://www.econbiz.de/10012284725
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