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A measure of medical tourism destination brand equity
Das, Gopal; Mukherjee, Srabanti - In: International journal of pharmaceutical and healthcare … 10 (2016) 1, pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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Ethical dimension of customer-based brand equity
Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
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Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter; Herbst, Frederick Jacobus; De … - In: Journal of business-to-business marketing 27 (2020) 1, pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
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Determinants of brand loyalty in the apparel industry : a developing country perspective
Ledikwe, Aobakwe - In: Cogent business & management 7 (2020) 1, pp. 1-18
The study aims to investigate the determinants of brand loyalty in the apparel industry of Botswana. A descriptive … relationships between brand awareness, brand image, brand trust, and brand loyalty. Additionally, brand commitment significantly … moderated the influence of brand trust on brand loyalty. Therefore, it is important for the management of apparel brands to …
Persistent link: https://www.econbiz.de/10012621959
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Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
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The effect of sponsor's brand on consumer-brand relationship in sport sponsorship
Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Young consumers' loyalty towards premium and non-premium shoe brands
Singh, Pankaj Kumar; Swain, Swapnarag; Ahmad, Anees; … - In: International journal of business innovation and … 26 (2021) 4, pp. 424-442
Persistent link: https://www.econbiz.de/10012798605
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Understanding effective factors affecting brand equity
Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …
Persistent link: https://www.econbiz.de/10014433771
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A strategic approach to the consumer perception of brand on the basis of brand awareness and brand loyalty : a comparative analysis of Coke & Pepsi brands in Erbil KRI
Sultan, Khurram; Akram, Saja; Abdulhaliq, Sara; Jamal, Deema - 2019
Persistent link: https://www.econbiz.de/10012144564