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The role of customers in co-cr...
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United States
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13
Han, Heesup
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Winter, Joachim
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81
Journal of retailing and consumer services
81
International journal of hospitality management
74
NBER working paper series
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Psychology & marketing
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52
American journal of agricultural economics
43
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of marketing
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The review of economics and statistics
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Discussion paper / Centre for Economic Policy Research
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International journal of sport management and marketing : IJSMM
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Journal of business ethics : JOBE
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Services marketing quarterly
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of advertising : official publication of the American Academy of Advertising
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Applied economics
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Journal of food products marketing
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ECONIS (ZBW)
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1
Cognitive, affective, conative, and action loyalty : testing the impact of inertia
Han, Heesup
;
Kim, Yunhi
;
Kim, Eui-keun
- In:
International journal of hospitality management
30
(
2011
)
4
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10009242045
Saved in:
2
Investigating the key factors affecting behavioral intentions : evidence from a full-service restaurant setting
Jani, Dev
;
Han, Heesup
- In:
International journal of contemporary hospitality management
23
(
2011
)
7
,
pp. 1000-1018
Persistent link: https://www.econbiz.de/10009383512
Saved in:
3
Generating insight from customer data
Messenger, Steve
- In:
The European retail digest : the authoritative guide to …
56
(
2007/08
),
pp. 45-47
Persistent link: https://www.econbiz.de/10003704187
Saved in:
4
Culture and co-creation : exploring consumers' inspirations and aspirations for writting and posting on-line fan fiction
Lanier, Clinton D.
;
Schau, Hope Hensen
-
2007
Persistent link: https://www.econbiz.de/10003500123
Saved in:
5
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
6
The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.
;
Spanjol, Jelena
;
Qualls, William J.
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
Saved in:
7
Why customer participation matters
Merlo, Omar
;
Eisingerich, Andreas B
;
Auh, Seigyoung
- In:
MIT sloan management review
55
(
2013/14
)
2
,
pp. 81-88
Persistent link: https://www.econbiz.de/10010248884
Saved in:
8
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
9
Understanding the role of technology attractiveness in promoting social commerce engagement : moderating effect of personal interest
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Chen, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 294-305
Persistent link: https://www.econbiz.de/10011997664
Saved in:
10
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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