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Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana; Durana, Pavol; Kovacova, Maria - In: Central European business review : CEBR 8 (2019) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
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Comparison of selected internationally recognized brand valuation methods
Janoskova, Katarina; Križanová, Anna - In: Oeconomia Copernicana 8 (2017) 1, pp. 99-110
Persistent link: https://www.econbiz.de/10012228792
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Economics edition / … 24 (2016), pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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Introducing the new product Alwan in the Egyptian Market
Hussein, Rania S.; Helal, Nariman; Derbala, Farah; … - In: The MENA journal of business case studies : MENA 2015 (2015), pp. 1-8
Persistent link: https://www.econbiz.de/10011447434
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
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The affecvtive and cognitive components as factors in country branding
Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57
Persistent link: https://www.econbiz.de/10010191587
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano; Donvito, Raffaele; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321