Similar Search Results

Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169

Persistent link: https://www.econbiz.de/10010408089

Szymura-Tyc, Maja (contributor) - 2012

Persistent link: https://www.econbiz.de/10009671310

Pancras, Joseph; Sriram, S.; Kumar, V. - In: Management science : journal of the Institute for … 58 (2012) 11, pp. 2001-2018

Persistent link: https://www.econbiz.de/10009679748

Calantone, Roger J.; Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 526-538

Persistent link: https://www.econbiz.de/10009566397

Wunker, Stephen M. - 2011 - 1st ed

Persistent link: https://www.econbiz.de/10009231018

Rodríguez-Pinto, Javier; Carbonell, Pilar; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 145-154

Persistent link: https://www.econbiz.de/10009238541

Lings, Ian N.; Greenley, Gordon E. - In: Journal of strategic marketing 17 (2009) 1, pp. 41-53

Persistent link: https://www.econbiz.de/10003827269

Keller, Kevin Lane - 2008 - 3. ed.

Persistent link: https://www.econbiz.de/10003722660

Schlosser, Francine K.; McNaughton, Rod B. - In: Journal of strategic marketing 15 (2007) 4, pp. 307-325

Persistent link: https://www.econbiz.de/10003629963

Lee, Khai Sheang; Ng, Irene - In: Journal of strategic marketing 15 (2007) 4, pp. 327-348

Persistent link: https://www.econbiz.de/10003629987

A service of the