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Emotional brand attachment and brand love : the emotional bridges in the process of transition from satisfaction to loyalty

Ghorbanzadeh, Davood; Rahehagh, Atena - In: Rajagiri management journal 15 (2021) 1, pp. 16-38

partial least squares method. Findings - The results showed that brand love is the strongest antecedent of brand loyalty and … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a … study validates the mediating role of emotional brand attachment and brand love in the relationship between brand …

Persistent link: https://www.econbiz.de/10012588608

Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love

Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 42 (2021) 1/2, pp. 74-92

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Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM

Kurtoğlu, Ramazan; Özbölük, Tuğba; … - In: The journal of brand management : an international journal 29 (2022) 1, pp. 72-84

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Brand love : conceptual and empirical investigation of a holistic causal model

Rahman, Renée; Langner, Tobias; Temme, Dirk - In: The journal of brand management : an international journal 28 (2021) 6, pp. 609-642

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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390

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Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective

Li, Xiangping; Yen, Chih-Lun; Liu, Tingting - In: Journal of hospitality marketing & management 29 (2020) 5, pp. 550-570

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Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

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Brand love : development and validation of a practical scale

Bagozzi, Richard P.; Batra, Rajeev; Ahuvia, Aaron - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 1-14

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The impacts of brand experiences on brand loyalty : mediators of brand love and trust

Huang, Chao-Chin - In: Management decision : MD 55 (2017) 5, pp. 915-934

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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection

Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794

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