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Brand community and its impact on brand love and repurchase intention in the fashion industry context

Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110

Persistent link: https://www.econbiz.de/10013258245

Eco fashion brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?

Ryding, Daniella; Caratù, Myriam; Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 30 (2022) 2, pp. 131-154

Persistent link: https://www.econbiz.de/10013193944

How can luxury fashion brands create a multisensory environment online to improve customer experience?

Stancescu, Laura; Clark, Lillian; Redolfi, Carolina - In: Integrated Business Models in the Digital Age : …, (pp. 275-314). 2022

Persistent link: https://www.econbiz.de/10013282635

Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception

Singhal, Virtika; Ahuja, Vandana - In: International journal of management practice : IJMP 16 (2023) 2, pp. 186-211

Persistent link: https://www.econbiz.de/10014315855

Examining the role of social media marketing on brand love and its impact on brand centrality : the study of local fashion brands for the millennials

Mayasari, Iin; Haryanto, Handrix Chris; Hutagaol, … - In: Journal of Indonesian economy & business 38 (2023) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10014288345

The Effect of Consumer Values, Brand Consciousness, and Behavioral Intentions on Luxury Fashion Apparel Consumption

Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … their consumption of luxury fashion apparel. The study was an applied research in terms of purpose, a survey in terms of … luxury fashion apparel stores in Tehran. The data collection tools were the instrumental/terminal values questionnaire of …

Persistent link: https://www.econbiz.de/10014263598

Demand Prediction for Luxury Fashion Clothing : The Role of Customers’ Values, Brand Consciousness, and Behavioral Intentions

Janpors, Nicki; Raeisi Ziarani, Morteza; Taghavi, Seyed … - 2023

have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values … did not show a significant effect on Brand Consciousness. The results of this study can help luxury fashion clothing …This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand …

Persistent link: https://www.econbiz.de/10014263646

A qualitative comparative study of Japanese fashion brands via profiling young shoppers

Miao, Miao; Numata, Hideho; Ikeda, Kayo - In: International journal of retail and distribution management 51 (2023) 2, pp. 170-189

Persistent link: https://www.econbiz.de/10013552693

Millennials' response toward luxury fashion brands : the balance theory's perspective

Hasnizam Shaari; Siti Nadia Sheikh Abdul Hamid; … - In: Gadjah Mada international journal of business 24 (2022) 1, pp. 101-126

Persistent link: https://www.econbiz.de/10013383218

Country of origin effect on purchase intention towards Italian luxury fashion : mediating role of brand perception and social status

Kumar, Sandeep; Gautam, Amit - In: Metamorphosis : a journal of management research 20 (2021) 1, pp. 16-24

Persistent link: https://www.econbiz.de/10013384381