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The importance of region of origin and geographical labeling for tea consumers : the moderating effect of traditional tea processing method and tea prices
Wang, Tung-Sheng; Liang, Austin Rong Da; Ko, Chia-Chun; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1158-1177
Persistent link: https://www.econbiz.de/10013391005
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Purchase attributes of wine consumers with low involvement
Barber, Nelson; Ismail, Joseph; Dodd, Tim - In: Journal of food products marketing 14 (2008) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
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Attitude of Indian consumers toward wine : pleasure versus prescription
Singh, Satyendra - In: Business practices in emerging and re-emerging markets, (pp. 119-132). 2008
Persistent link: https://www.econbiz.de/10003681482
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Contingent consumer decision making in the wine industry: the role of hedonic orientation
Neeley, Concha R.; Min, Kyeong Sam; Kennett-Hensel, … - In: The journal of consumer marketing 27 (2010) 4, pp. 324-335
Persistent link: https://www.econbiz.de/10008651287
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Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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A strategic investigation of the determinants of wine consumption in China
Camillo, Angelo A. - In: International journal of wine business research : IJWBR 24 (2012) 1, pp. 68-92
Persistent link: https://www.econbiz.de/10009532260
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Explaining love of wine brands
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343
Persistent link: https://www.econbiz.de/10009621071