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91
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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92
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
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93
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
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94
Understanding the effects of different review features on purchase probability
Kim, Su Jung
;
Maslowska, Ewa
;
Malthouse, Edward C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011859197
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95
An algorithm for allocating sponsored recommendations and content : unifying programmatic advertising and recommender systems
Malthouse, Edward C.
;
Hessary, Yasaman Kamyab
;
Vakeel, …
- In:
Journal of advertising
48
(
2019
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10012201462
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96
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
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97
Interactivity, marketing communication, and emerging markets : a way forward
Schultz, Don E.
;
Malthouse, Edward C.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10011745218
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98
Opportunities for and pitfalls of using big data in advertising research
Malthouse, Edward C.
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 227-235
Persistent link: https://www.econbiz.de/10011705748
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99
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
100
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
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