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~person:"Han, Heesup"
~subject:"Markenführung"
~subject:"Restaurant industry"
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Markenführung
Restaurant industry
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
55
Kundenzufriedenheit
55
Beziehungsmarketing
41
Relationship marketing
41
Hotel industry
39
Hotellerie
39
Dienstleistungsqualität
31
Service quality
31
Holiday behaviour
25
Urlaubsverhalten
25
Brand management
23
Emotion
21
Brand image
19
Markenimage
19
Tourism
15
Tourismus
15
Gastronomie
14
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Environmental consciousness
12
Environmental management
12
Umweltbewusstsein
12
Umweltmanagement
12
United States
12
Airline
11
Fluggesellschaft
11
Satisfaction
11
Confidence
10
Tourism industry
10
Tourismuswirtschaft
10
Vertrauen
10
Brand
9
Brand loyalty
9
Cruise
9
Kreuzfahrt
9
Markenartikel
9
Perception
9
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34
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Han, Heesup
Phau, Ian
36
Jang, Soocheong
34
Keller, Kevin Lane
34
Loureiro, Sandra Maria Correia
33
Melewar, T. C.
33
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Bang, Nguyen
23
Sarkar, Abhigyan
23
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Mattila, Anna S.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Steenkamp, Jan-Benedict E. M.
18
Wiedmann, Klaus-Peter
18
Line, Nathaniel D.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Ahn, Jiseon
15
Ekinci, Yuksel
15
Hanks, Lydia
15
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Gázquez-Abad, Juan Carlos
14
Hwang, Jinsoo
14
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International journal of hospitality management
9
Journal of travel and tourism marketing
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
34
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1
Building value co-creation with social media marketing,
brand
trust, and
brand
loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
A model of
brand
prestige formation in the casino industry
Hwang, Jinsoo
;
Han, Heesup
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1106-1123
Persistent link: https://www.econbiz.de/10011627469
Saved in:
3
Drivers of
brand
loyalty in the chain coffee shop industry
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Chua, Bee-Lia
- In:
International journal of hospitality management
72
(
2018
),
pp. 86-97
Persistent link: https://www.econbiz.de/10011872763
Saved in:
4
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
5
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
6
The psychology of vacationers' hotel
brand
choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Food delivery application quality in customer
brand
loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
A study on the application of the experience economy to luxury cruise passengers
Hwang, Jinsoo
;
Han, Heesup
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10011976131
Saved in:
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