The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...

The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings...

Shopping in retail stores is essentially a social experience. Prior research has focused extensively on the retail shopping experience, impulse buying tendency and shopper satisfaction. There exists a dearth of literature on companion shoppers and their influence on customers' overall shopping...

Price-matching guarantees (PMGs) are offers to match or beat a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and appear on their face to be very beneficial to consumers because they make an implicit promise to the consumer that she "won't...

Aim/purpose - Shelf space is one of the most important tools for attracting customers' attention in a retail store. This paper aims to develop a practical shelf space allocation model with visible vertical and horizontal categories. and formulate it in linear and non-linear forms....

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable...

Part 1: Theoretical perspectives on retail customer experience.Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel.Chapter 2: (Re)envisioned future retail customer experience.Part 2: Practitioner perspectives on retail customer experience.Chapter 3:...

Retailers are implementing technology-enabled mobile checkout processes in their stores to improve service quality, decrease labor costs and gain operational efficiency. These new checkout processes have increased customer convenience primarily by providing them autonomy in sales transactions in...

The influence of shopper's perception of the physical environmental factors on impulse buying at the retail level has attracted the attention of researchers since the last three decades but the role of perceived crowding and in-store browsing attracted little attention. This paper attempts to...